We started to think about it as soon as we started to think about sales. As Facebook users ourselves with our profiles we saw how many interesting pages there were representing different companies and products. We liked (not Facebook's like but just a like as a like) some of them and we did not like (again just a pre-Facebook like) some. We thought what would people think about our page and what and how should we communicate to be likable (now both, Facebook and a real like).
We even learned that there are many firms who offer and sell to companies their consultancies on how to become popular on Facebook and how to "even measure impact of Facebook activities on sales, brand image etc".
While not being big experts on this we realised one thing from the begining: Facebook was different from website in that here (on Facebook) we should be informal to people who liked us. Unlike websites, Facebook did not look like sphere of companies but rather a sphere of individuals, people, friends. People log to Facebook to have a very informal, private chat with their friends, share funny photos and statuses, post links to various music.
So, we decided to have a page and try to post an engagable content. We also try to not post anything without relevant photo or video because we observed visual impressions are important. As someone said once: "what I saw I remember, what I heard I forgot." We did not market this a lot yet, but already have people checking in with us.
Click
here to see our facebook fan page.
So, what kind of posts do we post? Here are some of examples: with our first post we put a picture of our kiwifruit being presented at one of street fruit seller's tables, and we informed our fans when we started selling and where . Then we put 4 pictures representing person (Isabel Fraser) who brought wild kiwifruit seeds to New Zealand in 1904, also a map of China, which is the homeland of kiwifruit, the picture of man after whom the most popular kiwifruit variety is named, and all these pictures were accompanied with relevant text messages. On another occasion we again put pictures of the Georgian region Samegrelo which pioneered kiwifruit into Georgia and gave a short history of kiwifruit arrival to Georgia.
We also obtained permission from New Zealand dietary expert to put her kiwifruit recipes on our fan page, published the copy of laboratory test on our kiwifruit, posted pictures from our trip to New Zealand kiwifruit growers. It is not yet about scale for us, but about using various channels to communicate that we want our consumers to be happy, and that we care for quality first and foremost.
As for the website, we decided to build this soon, to communicate with our non-consumer audience mostly such as suppliers, retailers and wholesale buyers, and other potential business partners. Coming soon.
To contact the blogger, email:
Konstantine.Vekua@nergeta.ge
