Thursday, November 25, 2010

Nergeta Logo is a Protected Trademark

We are pleased to hear from the Georgian Patent Office that our logo has now been copyrighted and protected by law as the Nergeta logo. We are very happy that our logo was made by ourselves and that we did not "delegate" it to some outside design company. We now believe that if you look at your product (literally) for many days, think about how you can express your product and its best features graphically, you will eventually arrive to your own design idea. Our own work was the result of focus on the product and search for most relevant geometrical shapes to transform our product vision into a logo.

As we were doing what we really loved to do, we wanted to have our own unique logo and stickers for two main reasons:
1. our work should bear "our" mark, distinctive, simple and beautiful.
2. consumer should like our logo and perceive it as a sign of quality, and memorise it as that.

We started with the traditional approach: visiting three famous advertising and branding agencies in Tbilisi. We got the impression that those 1 hour meetings just were not enough for them to undertand what we stood for, what we wanted to say with a logo and we decided to do homework and give it several weeks of thinking.

We were inspired by MC Saatchi's: "it is easier to complicate than to simplify" and "brutal simplicity of thought". After several weeks of homework we decided to link kiwifruit's visual features to different geometrical shapes and then gave our hand made sketches to friend, a designer by training, Mari Balavadze, to make those professional computer graphics and also add her own ideas. We did not get to our final version at the first attempt, actually we rejected several of our own works and together with Mari and other friends arrived to what is now our logo: 9 oval slices that together resemble the rising sun and we gave flesh green colour to oval slices and put black circles to establish the connection to our product: kiwifruit.



It was not an easy task and at one point we thought (really) that we just could not produce a logo which would look original and in the meantime be immediately associated with kiwifruit. However we made it and looking back, we can say that it is thanks to our own homework, many many hours of producing numerous options, then going through them critically, rejecting many of them and finally arriving to what we thought was a worthy one.

Contact me at:
Konstantine.Vekua@nergeta.ge

Monday, November 15, 2010

Nergeta Press Appearance

We have not concentrated much on generating coverage in the press, since we primarily want to get the product right. However, we have been approached by some journalists, and here is one of the first problem articles written about this, by the November issue of Georgian Products (issued by the publishing house Navigator).



If you want the full PDF, let us know.